Order a value deal online, and make dollars in the process? Just another day for Domino's Pizza, which wants to kick off 2013 by making it a very happy new year for fans and customers. 

Customers who order the fan-favorite—two medium two-topping pizzas for $5.99 each value offer—via digital ordering, including online, mobile browser and phone apps, will receive $5 in Domino’s Dollars to be used toward their next online order within 10 days of receipt. The Domino’s Dollars will arrive via e-mail promo code, an unprecedented method new to Domino’s.

“We want to do something big to bring in 2013, and what better way than giving our online customers value on top of value,” said Russell Weiner, Domino’s Pizza chief marketing officer. “Offering Domino’s Dollars to our customers is a unique way for us to reward them for making us a part of their kickoff to the New Year.”

The 12-day promotion will be supported by a national TV campaign, which, via a symbolic Domino’s money truck, demonstrates the value to customers in getting currency to use on a future Domino’s order. 

Domino’s online ordering now makes up one-third of total orders in the U.S., giving many Domino’s fans—including those who have yet to try online or mobile ordering—the opportunity to take advantage.

“Our online and mobile ordering platform is second to none,” Weiner says. “While we are pleased with the orders it is generating, we are mostly proud of the positive experience it continues to provide our customers.”

Domino’s Dollars can be earned for a limited time, beginning today and ending on January 13.

Marketing & Promotions, News, Pizza, Domino's