Donatos Pizza, America’s original Edge to Edge pizza restaurant, is continuing its franchise expansion with the opening of its first store in Virginia. 

The newest Donatos store, located in the Washington, D.C., suburb of Vienna, Virginia, will be the first of several Donatos scheduled to open in the state this year. Franchise Partners Slice of Life Enterprise LLC, headed by 25-year foodservice veteran Martin White and Len Metheny, have also begun development of a second location in nearby Fairfax.

“Donatos is proud to enter the northern Virginia market, and we look forward to becoming a valued member of that great community,” says Tom Krouse, Donatos president and CEO. “Under Martin and Len’s skillful leadership, Donatos presence in the Northern Virginia area is sure to be a success!”

Columbus, Ohio-based Donatos is also beginning development in the Norfolk/Virginia Beach area with an additional new franchise partner group. Development plans call for the opening of two restaurants in that area this year.

“The new openings in Virginia demonstrate our ongoing commitment to grow the Donatos concept through franchising,” Krouse says. “We are continuing to attract great new franchise partner groups in Tennessee and the Carolinas, and are excited about our growth prospects throughout the southeastern United States.”

Denise Lee Yohn: QSR's Marketing Guru, Growth, News, Pizza, Donatos