Industry News | January 24, 2017

Download Shake Shack's New App, Get a Free Burger

Shake Shack announced the first mobile ordering Shack App for iOS is now available nationwide. To celebrate the occasion, Shake Shack is giving away a free single ShackBurger to each guest who downloads the new Shack App, redeemable at any U.S. Shack (except airports, stadiums, and ballparks) until February 28.

To get a free ShackBurger, guests simply need to download the Shack App, create an account and use the promo code “shackappy” at checkout.

“The Shack App brings a whole new way to experience Shake Shack for our guests—meeting them where they are, when they want, on their terms,” says Randy Garutti, CEO of Shake Shack. “Our initial test and rollout have gone very smoothly, and I am thrilled to share that you can now order ahead at nearly all of our U.S. Shacks.”

The app was developed to elevate the in-Shack guest experience, resulting in shorter pick up times and convenient mobile ordering. Guests can now order Shake Shack when they want it and right from their phone. With the new Shack App, guests can pick their food, choose an available pickup time and it will be cooked-to-order and timed to their arrival. All pickup times are in 15-minute increments. Check the app for availability throughout the day.

The Shack App features the Shack classics–all-natural beef burgers, flat-top dogs, chicken, frozen custard, crinkle cut fries and more–and includes all of the mobile ordering essentials: guests can find Shacks via a location finder; pick from their favorite orders; keep track of food allergies; access nutritional information; see the latest events and promos; connect to all Shake Shack social media channels and share feedback. What’s more? At any time, guests can view the live Shack Cam at the O.G. Shack in New York City’s Madison Square Park.

The Shack App was created in collaboration with several key partners including mobile product agency Fuzz, mobile ordering platform Olo, guest engagement platform Paytronix and digital experience testing services from Applause. An Android version of the app is in development.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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