Dugg Burger is opening its second location this April at Preston & Park in Plano, Texas. Owners Jeff Braunstein, Martin Hennessy, Jeremy Samson, and Scott Spence are thrilled to expand their innovative burger concept in Texas.

“We are excited to open the second Dugg Burger in Plano next month,” says Jeff Braunstein, managing partner. “We are focusing our growth in the Dallas-Fort Worth area. This is a great market with sophisticated burger eaters and plenty of room for additional locations.”

With nearly 90 years of collective marketing, operations and development experience at some of the biggest restaurant and food companies like Taco Bell, Taco Bueno, and Frito-Lay, this leadership team has plans for major growth in the future. The team wants to expand at a pace that allows them to maintain the high quality standards they have set for Dugg Burger.

“With our unique operating system and a menu that is focused on just a few items, we can consistently ensure the food delivers on our promise of ‘simple done exceptional,’” says managing partner Scott Spence. “The end-result is a high quality burger, served hot and fast with 100 percent accuracy.”

By digging out the top portion of the bun, Dugg Burger is able to reverse the burger-building process. Rather than starting with the patty and then adding toppings, the Dugg team fills the “dugg out” bun with toppings chosen by guests in a build-as-you-go fashion. The burger patty is then added hot-off-the-grill after all ingredients are selected, giving customers a perfectly customized burger. This process eliminates the wait that is customary at other burger restaurants and ensures every burger is exactly as the guest wants.

At Dugg Burger, all the toppings are included in the price. That means guests always have their pick of the “Dugg Dozen,” which includes premium toppings like Hickory-Smoked Bacon, Caramelized Onions, Sautéed Mushrooms, and Fire-Roasted Jalapeños. But there is also a Lucky 13 topping that changes frequently. Dugg is always on the lookout for great topping ideas and encourages guests to submit their Lucky 13 suggestions.

In addition to burgers, Dugg Burger also offers fries and drinks, including wine and a selection of local craft beers. With the opening of the Plano location, Dugg will add milkshakes to the menu. And for those looking to complete their meal with a dessert, Dugg Burger offers bread pudding made from the dugg out portions of the bun and topped with warm caramel sauce. The recipe was developed by Hennessy’s mother more than 50 years ago in the East Dallas house where he grew up.

Burgers, Emerging Concepts, Fast Casual, News, Dugg Burger