Einstein Noah Restaurant Group Inc. announced today the signing of a multi-unit development agreement with Wilbur and Matt McKinney to franchise Einstein Bros. Bagels restaurants and continue to expand the popular brand.

Based in Tyler, Texas, the McKinneys plan to open three Einstein Bros. restaurants within the next three years in the Tyler market. The Einstein Bros. locations will be part of the family’s franchise portfolio, which includes the Smoothie King brand.

“As experienced franchise investors, we are excited to be adding a brand such as Einstein Bros. to our investment portfolio,” Wilbur McKinney says. “With a distinctive flare to its look and a variety of craveable menu items that are made from high quality ingredients, we couldn’t be more pleased about becoming multi-unit, multi-brand franchise owners with this concept.”

News, Einstein Bros. Bagels