It's barbecue season at Farmer Boys restaurants. The brand, known for cooked-to-order breakfasts, burgers, and more, announced the introduction of two new Smokehouse BBQ products. Available for a limited time, the Smokehouse BBQ line at Farmer Boys consists of the new Smokehouse BBQ Bacon Cheeseburger, the new Smokehouse BBQ Chicken Sandwich, and an existing favorite, the BBQ Chicken Ranch Salad.

Like all quarter-pound burgers at Farmer Boys, the Smokehouse BBQ Bacon Cheeseburger is made with 100 percent USDA pure beef, ground fresh and fire-grilled. It's topped with all-American cheese, thick double-smoked bacon, hand-battered crispy onion straws, smoky BBQ sauce, and served on a savory onion bun.

The Smokehouse BBQ Chicken Sandwich boasts an all-natural whole chicken breast, topped with crisp lettuce and tomato, smoky BBQ sauce, cheese, and bacon on a toasted onion bun. Guests can also enjoy the BBQ Chicken Ranch Salad loaded with grilled or crispy chicken, crisp greens, hand-battered onion straws, BBQ sauce, and ranch dressing,

"The new Smokehouse items at Farmer Boys are the perfect combination of classic quality Farmer Boys ingredients and bold new flavors," says Larry Rusinko, CMO at Farmer Boys. "Farmer Boys' smokehouse-inspired BBQ sauce is the perfect balance of sweet, spice, and smoke."

The Smokehouse BBQ products are available at all Farmer Boys locations now through September 4. The promotion will be supported by in-store merchandising and TV advertising. TV spots featuring the Smokehouse BBQ Bacon Cheeseburger and the Farmer Boys Scarecrow will air in the Los Angeles and Las Vegas markets.  

Marketing & Promotions, News, Farmer Boys