Goodcents Deli Fresh Subs promoted Scott Ford to president to lead the nearly 30-year-old franchise-based deli sandwich company based in De Soto, Kansas. Previously, Ford was chief operating officer managing day-to-day operations and human resources.
In addition to his responsibilities as COO, Ford will now oversee the strategic vision of the business, including franchise growth and overall customer experience.
“We have aggressive growth plans for our business, and we need a strong leader to help us achieve them,” says Joe Bisogno, chairman and CEO of Goodcents. “Scott knows the business and has played a key role in innovating our brand and strengthening the experience for our customers, employees, and owners. I’m confident he is the right person to accelerate our growth moving forward.”
During the last year, Ford has lead the charge on a new digital consumer interaction and ordering strategy for the business, including the launch of a new mobile app and online ordering system and the unveiling of its new ‘Goodcents of the Future’ restaurant prototype featuring some of the industry’s first in-store and drive-thru digital ordering kiosks. Also, he initiated a new area representative agreement (ARA) to allow for more rapid franchise expansion.
His strong focus on technology has benefited franchise owners and employees. He helped to develop a new mobile app for franchise owners that provides up-to-the-minute sales, product and labor details for individual restaurants, as well as territory, ownership groups and enterprise levels. He also helped launch a new e-learning platform for training employees.
“We have a strong brand and a strong team that is poised for rapid growth,” Ford says. “I’m excited at the opportunities ahead of us and look forward to continuing to build on our success.”
Ford has worked in the restaurant industry for more than 30 years. Before joining Goodcents in 2010, Ford worked in leadership roles at Boston Market, McDonald’s, and Applebee’s. He is based in the Goodcents national headquarters office in DeSoto, Kansas.
