The notion is a straightforward one: Our burgers are so good our competitors eat them.

That was the inspiration behind Carl’s Jr. and Hardee’s latest deal. On Wednesday, the quick-service brands are discounting 100 percent Angus Charbroiled Thickburgers 50 percent to any guest who comes in wearing a competitor’s uniform. Carl’s Jr. and Hardee’s are essentially offering employee discounts to employees of rival companies. The promotion was introduced via the brands’ social media channels.

“We’ve seen a high number of employees from our competitors dining in our restaurants every day and we don’t blame them,” chief marketing officer Jeff Jenkins says in an email. “We’ve decided to express our appreciation by extending our very own employee discount on our delicious, hand-made 100 percent Angus Charbroiled Thickburgers. After all, everyone deserves a quality burger.”

The discount will be live from 10:30 a.m. to close at all locations.

“Our goal is to get people talking about our food—and what makes our burgers the very best in the business,” Jenkins adds. “It’s another example of us turning up the dial on our brand marketing efforts and going directly to consumers—wherever they might be.”

Marketing & Promotions, News, Carl's Jr., Hardee's