The Humane Society of the United States (HSUS) announced that concert venue chain House of Blues implemented the entertainment industry’s first-ever exclusively cage-free egg policy for the food it serves customers. This initiative will be effective January 1.

The HSUS—which helped House of Blues develop its new policy—applauded the company for ending its use of eggs from hens confined in battery cages.

“By switching to cage-free eggs, House of Blues has taken an important stand against one of the most inhumane factory farming practices,” says Matthew Prescott, corporate outreach director of the HSUS’ factory farming campaign. “We applaud House of Blues and hope other entertainment companies will follow its lead with the food they sell.”

House of Blues—which is owned by Live Nation, the world’s largest live music company—uses more than 2 million eggs each year for its dining menu and “Gospel Brunch” buffet.

Many national restaurant chains—including Burger King, Red Robin, Wendy’s, Quiznos, Denny’s, Hardee’s, and Carl’s Jr.—have also started using cage-free eggs.