HTeaO, the nation’s leading iced tea franchise, continued its momentum in the second quarter of 2026 with 10 new store openings, two new beverage launches, meaningful community initiatives, and national industry recognition, further reinforcing the brand’s position as one of the fastest-growing concepts in the beverage franchise space.
Nine of the company’s 10 new locations opened during the quarter were in Texas, alongside one additional store in Oklahoma, reflecting HTeaO’s strategy of expanding within markets where brand awareness is strong, guest demand continues to grow, and existing franchise partners are positioned to scale.
The complete list of new HTeaO stores opened in Q2 2026 includes:
- Manor, TX – 12211 US-290, Manor, TX 78653
- Kermit, TX – 299 E. State Hwy 302, Kermit, TX 79745
- Arlington, TX – 5297 S. Cooper St., Arlington, TX 76017
- Kingsville, TX – 1520 S. Brahma Blvd., Kingsville, TX 78363
- Georgetown, TX – 1015 Westinghouse Rd., Georgetown, TX 78626
- Prosper, TX – 200 S. Preston Rd., Prosper, TX 75078
- Richmond, TX – 19343 FM 1093 Rd., Richmond, TX 77407
- Piedmont, OK – 12031 Northwest Expressway, Piedmont, OK 73078
- Plainview, TX – 920 Kermit Dr., Plainview, TX 79072
- Midland, TX – 3104 TX-158, Midland, TX 79706
The quarter also brought national recognition for HTeaO’s continued expansion and performance. The brand earned a spot on the 2026 Inc. 5000 list of America’s fastest-growing private companies, underscoring HTeaO’s growing influence across the franchise, restaurant, and beverage industries.
“The second quarter reflected the kind of intentional growth we’re building at HTeaO,” said Shane Clark, Chief Development Officer of HTeaO. “We’re expanding in markets where we know the brand resonates, while continuing to earn recognition that reflects the strength of our franchise partners and the experience they’re delivering every day. It’s exciting to see that momentum continue as we look toward the rest of the year.”
Beyond its expanding footprint, HTeaO continued to invest in menu innovation and seasonal experiences that kept guests engaged throughout the quarter.
In April, HTeaO introduced Paloma Iced Tea as a limited-time offering designed for warmer days, pairing iced yerba mate with grapefruit, ginger, and spearmint for a crisp, refreshing sip. Later in June, HTeaO celebrated National Iced Tea Day with the launch of Pineapple Crush Iced Tea, bringing a fruit-forward blend of yerba mate, pineapple, ginger, and hibiscus to the menu. Both of these offerings brought bright, seasonal flavors to the menu as summer began.
The quarter also brought a limited-edition patriotic lineup tied to America’s 250th birthday. The offering featured commemorative cups, a red HTeaO-branded straw, a collectible T-shirt, and Texas Chai Home Brew Tea Bags in special-edition packaging, adding both a seasonal retail element and a new take-home option to the brand’s lineup.
Supporting local communities remained a cornerstone of HTeaO’s second quarter. During Nurses Week and Teacher Appreciation Week, the brand offered half off all cups of tea all day for nurses and teachers, recognizing two groups that make a meaningful impact in communities across the country.
Closing out the quarter, HTeaO continued its support of Alex’s Lemonade Stand Foundation through its round-up campaign in May, raising more than $134,000 to support pediatric cancer research. The donation funded 2,680 hours of critical research through the foundation, reinforcing HTeaO’s broader commitment to purpose-driven giving.
“This quarter showcased what makes HTeaO more than a beverage brand,” said Kelsey McManemin, Senior Vice President of Marketing at HTeaO. “Whether we were introducing new flavors, celebrating our guests through seasonal moments, or supporting meaningful causes, every initiative was designed to create experiences that people genuinely connected with.”
As HTeaO continues to expand, its mission of “Brewing Purpose” remains at the heart of every initiative. The brand’s growth is fueled by local franchise owners who bring the HTeaO experience to their own communities, serving premium tea, filtered water, and coffee products both in-store and through convenient drive-thru service. Each location features more than 20 flavors of sweetened and unsweetened tea made from 100% natural ingredients and a proprietary water filtration system.
For more information on HTeaO and franchise opportunities, please visit HTeaO.com/franchise.
