New York City-based Mediterranean concept, The Hummus & Pita Co., plans to further their franchising efforts post COVID-19. Co-founders, and mother and son duo, Dave Pesso and Janice Axelrod, are internally increasing franchising efforts to expand the concept nationwide with the help of newly appointed Director of Franchise Development, Matt Sheppard.

Before joining The Hummus & Pita Co. as COO, and now as the new Director of Franchise Development, Sheppard held other franchising positions for noteworthy brands, such as Vice President for Franchise Operations at McAlister’s Deli, where he specifically sought out opportunities regarding financial and franchising responsibility. Sheppard’s extensive experience and knowledge of business development will allow for The Hummus & Pita Co. to bring the franchise strategy and sales in house, and continue to grow the concept in major markets across the U.S. Additionally, Pesso and Axelrod will be taking on a more direct role in the brand’s franchising strategy, in tandem with Sheppard, to continue the rapid growth of the Mediterranean concept.

“It’s been a long time coming that we move the franchising strategy in-house, and we are proud to have Matt, with his extensive experience in the restaurant franchising sector, on our team to further grow The Hummus & Pita Co. brand,” says Dave Pesso. “The past eight months have provided us with a unique opportunity to audit our existing franchising program and implement even more systems and support for our franchise partners, so we are especially excited for all the growth opportunities that lie ahead.”

The concept boasts strong and consistent R&D innovation to ensure that the menu stays fresh and ahead of all competition. Other benefits of the franchise network include consistent national press, advanced industry-leading technology that allows for guest targeting and multiple sales channels, a corporate team offering an unrivaled level of personal support, and a proven successful operational model that can be executed by any operator. Despite the pandemic, the concept has continued to ink franchise deals in 2020 and plans to immediately open three franchised locations in Atlanta, Georgia, and Montgomery and Huntsville, Alabama. The Hummus & Pita Co. has also recently announced the site securement of a new corporate location in Manhattan’s Upper East Side neighborhood, which is also planned to open its doors before years end.

The Hummus & Pita Co. currently operates locations in New York City, Brookfield, CT, Holmdel, NJ, and Auburn Hills, MI, with additional units in development in Los Angeles, CA and Columbus, OH.

The Hummus & Pita Co. is currently looking for experienced multi-unit foodservice operators to develop franchise territories in major markets.

Emerging Concepts, Fast Casual, Franchising, News, The Hummus & Pita Co.