The Hummus & Pita Co. announced a bicoastal, nationwide expansion into Los Angeles. The five-unit franchise deal was signed with known Southern California multi-concept operator, Dan Markel, who has established an aggressive development timeline for the Los Angeles locations. Markel has sights set on opening three of the five Hummus & Pita Co. shops before the end of 2018, with the following two stores slated to open in 2019. Potential locations are currently being scouted in Hollywood, Burbank, Santa Monica, Toluca Lake, and Mission Hills.
Markel is an experienced franchise operator whose portfolio boasts one of the top revenue-producing stores in the country for Jersey Mike’s. His long and diverse career also includes apartment syndication, investment, and founding several start-ups, but Markel has currently focused his efforts on growing his restaurant holdings, with an emphasis on developing his upcoming The Hummus & Pita Co. locations.
“As someone who has a extensive experience opening franchised restaurants, I can confidently say that The Hummus & Pita Co.’s operational and franchisee support is some of the best I’ve ever seen in my career,” Markel says. “Excellent business practices aside, I fully expect The Hummus & Pita Co.’s healthy cuisine and innovative brand to resonate with Los Angeles, and I look forward to growing the concept throughout all of Southern California.”
The fresh and healthy Mediterranean concept has been delivering guilt-free, homemade cuisine to the masses since 2011. All menu items are made-from-scratch on the premises at each location, using only the freshest ingredients available to ensure high-quality, flavor-focused eats for every guest. The Hummus & Pita Co. stands out from other Mediterranean concepts for its freshly-baked pita and laffa breads, wide variety of vegetarian dishes, and meats cooked in a traditional taboon oven. The brand’s iconic dessert hummus will also be available at all Los Angeles stores.
The Hummus & Pita Co. currently operates three stores in New York City, which average impressive unit economics of $1,200 in sales per square foot. The high sales volume, coupled with high consumer demand, proves the brand is well-poised for its coast-to-coast expansion, which includes additional openings this Spring and Summer in Denver, CO; Brookfield, CT; Bellworks, NJ; and Detroit, MI.
Hummus & Pita Co. is partnered with Fransmart, the industry-leading franchise development company behind the explosive growth of brands like Five Guys Burgers and Fries, The Halal Guys, and Qdoba Mexican Grill, as their exclusive franchise development partner to grow the brand. They are currently looking for experienced multi-unit foodservice operators to develop franchise territories in major markets.
