Juice It Up!, a raw juice bar chain and smoothie franchise, will be showcasing its rising success within the raw juice market and presenting increased expansion opportunities at this year’s International Franchise Expo (IFE) in New York City, June 20–22.

The company, with headquarters in Irvine, California, recently revamped its brand and product offering to reach the trending and continuously growing raw juice market. While maintaining the smoothies and açaí offerings its has been known for, Juice It Up! now offers customers seven functional raw juice blends made and delivered directly in front of the customer using micro-nutrient rich fruits and vegetables like kale, spinach, celery, cucumber, carrots, and ginger. The initiative has seen year-over-year sales growth at 13 percent and rising, positioning the company to focus on both national and international expansion.

“As consumers continue to look for ways to maintain a healthy lifestyle, business owners continue to seek a fast, casual concept that can deliver that demand,” says Marcus Skinner, business development manager for Balboa Brands Inc., management company for the Juice It Up! brand. “We are leading the raw juice movement in the marketplace and are now looking for quality franchisees to continue to expand our reach within the United States, as well as globally.”

The recent trends in the juicing market continue to grow at a phenomenal rate, with the global market for juice and smoothie bars to reach $10.7 billion by 2015. Juice It Up! established its objectives early and focused on continuing to meet the rising demand of healthy-lifestyle consumers.

Frank Easterbrook, CEO of Balboa Brands Inc., attributes the growth and success to remaining focused on a shared vision.

“Our company and our franchisees saw the opportunities within the juicing lifestyle market and we capitalized on them,” he says. “Through comprehensive product development and franchise training programs, we have been able to combine an amazing customer experience with a successful business opportunity for franchisees.”

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