This holiday season, Krispy Kreme is encouraging fans to be sweet to themselves, loved ones and other nice-listers in their lives by introducing its Nicest Holiday Collection, including two new doughnuts, beginning Friday, November 27.

And to thank those who help Santa deliver packages, Krispy Kreme will give all mail, parcel and package delivery drivers who visit Krispy Kreme shops Monday, Nov. 30 a FREE Original Glazed dozen, no purchase necessary. Just show your employee badge or wear your work uniform.

“All year long delivery drivers have helped keep us safe and they have to work even harder during the holidays. They are definitely all on the nice list,” says Dave Skena, Chief Marketing Officer of Krispy Kreme Doughnuts. “It’s one of the ways we’re doubling down on nice throughout the 2020 holiday season, which will include new, delicious and festive Krispy Kreme doughnuts perfect for celebrating, gifting and sharing joy.”

Krispy Kreme’s Nicest Holiday Collection will be available through December 24 in a limited-edition “giftwrapped” dozen box:

The new Festive Tree Doughnut is a Red Velvet Cake Batter filled doughnut, dipped in cream cheese icing and hand decorated with a tree and star.

The new Present Doughnut is a Sugar Cookie Kreme filled doughnut, dipped in green icing and decorated with a ribbon and sugar piece “nice” tag.

The popular Santa Belly Doughnut returns this season, a Chocolate Kreme filled doughnut, dipped in red icing and granulated sugar, and decorated with chocolate icing and a sugar piece belt.

In addition to the Nicest Holiday Collection, Krispy Kreme will make being on the nice list twice as nice later in December: the brand will have a special treat for fans on 12/12, its annual “Day of the Dozens,” and beginning December 16, the Gingerbread People of America will return with delicious Gingerbread Glazed doughnuts.

Marketing & Promotions, News, Krispy Kreme