Merchant Warehouse, a provider of payment technologies and merchant account services, announced a preferred processing partnership through its Genius Customer Engagement Platform with LightSpeed, an Apple-based point-of-sale (POS) and inventory management system.

This partnership will give retailers the flexibility to accept any payment option directly from an iPad or iPhone.

“Merchant Warehouse has been working with LightSpeed for six years, and like us, they are committed to leveraging technology to help merchants and retailers be as effective as possible,” says Henry Helgeson, CEO, Merchant Warehouse.

“This partnership really focuses on flexibility,” he adds. “For too long, merchants have been stuck behind the counter, processing payments that limit their ability to connect with customers. Merchant Warehouse and LightSpeed are dedicated to changing that experience.”

LightSpeed’s software for the iPhone and iPad gives sales associates the freedom to engage with customers and helps them become more knowledgeable about products, thus creating more meaningful conversations and developing stronger relationships.

With Genius, retailers can process transactions from loyalty programs, credit, debit, mobile, NFC, and more, right from the retail floor.

“We are excited about the partnership between LightSpeed and Merchant Warehouse’s Genius platform and believe it is an excellent fit,” says Dax Dasilva, CEO of LightSpeed. “In today’s omni-channel world, retailers are seeking new technologies that both enable a world-class customer experience and improve in-store operations. That’s exactly what this partnership delivers.”

Ben Anderson, store manager of Fondren Cellars, a wine store in Jackson, Mississippi, says, “We run a shop with five employees; catering to our customers is our top priority.  Even though we are a small business, LightSpeed lets us track inventory the way a large retailer might. We know what sells, what sits—and for how long—without having to spend countless hours in our backroom. Now that LightSpeed is integrated with Genius, we’re already looking to what we can offer our customers down the road, including a customer loyalty program and potentially mobile payments.”

Genius’ flexibility to accept payment apps also introduces the opportunity for retailers to converge payment technologies with marketing efforts through a unified system. As a result, retailers can market directly to their customers after a transaction is made.