The first thing you hear when you walk into any Moe’s is an enthusiastic “Welcome to Moe’s!” Now Moe’s is inviting its loyal fans to participate in shouting the greeting in the first-ever Moe’s Rally Cry Instagram Campaign, encouraging fans to post an Instagram picture or video expressing their unique “Welcome to Moe’s” rally cry for a chance to win a $250 gift card.

“This campaign is a great opportunity to creatively engage with our fans while encouraging them to celebrate their originality, something we pride ourselves on at Moe’s,” says senior director of marketing, Lauren Barash. “By activating our fans on Instagram, we hope to build brand awareness and inspire an innovative and irreverent approach to our rally cry.”

To enter, you must:

Follow @MoesSouthwestGrill on Instagram
Upload a picture or video of your “Welcome to Moe’s!”
Include the hashtag #WelcomeToMoes

Anything goes. Sing it while sky diving, yell it while swimming underwater, paint it on a wall with salsa, or shout it – literally – from the rooftop. Moe’s prides itself on celebrating originality and encourages contestants to get creative.

Five lucky grand prize winners will receive a $250 gift card, and 50 lucky winners will receive Moe’s Swag (including t-shirts, Frisbees, headbands, etc.).

The contest begins Monday, January 20, 2014 and ends Monday, March 31, 2014. The five lucky winners will be announced through Moe’s Facebook and Instagram by April 25, 2014.

Consumer Trends, Marketing & Promotions, News, Moe's Southwest Grill