NAYA, the Middle Eastern fast casual brand founded by Hady Kfoury, is celebrating National Shawarma Day on Thursday, October 15, with a $5 shawarma entrée offer at every location and a giveaway of free shawarma for a year.
Shawarma accounts for 63% of all guest orders at NAYA, and chicken shawarma is the brand’s best-selling protein. NAYA marinates chicken thighs overnight in a spice blend from Lebanon of garlic, clove, cardamom and turmeric, then finishes them on the flat top for crisp, charred edges. Its braised beef shawarma, which launched as a fall LTO in 2025 and earned a permanent spot on the menu, is slow-braised for six hours with nutmeg, cinnamon and cardamom.
“Shawarma is one of the first items a lot of our guests order and the reason they come back. We marinate our chicken overnight and braise our beef for six hours because there’s no shortcut to that flavor, even when you’re serving it in minutes,” said Hady Kfoury, Founder and CEO of NAYA.
On October 15, from 3 to 5pm, guests at every NAYA location can order a chicken or braised beef shawarma entrée for $5, in restaurant only, limit one per person.
Through October 19, guests can also enter to win Free Shawarma for a Year: 52 entrée cards, one shawarma a week, redeemable at any NAYA location. To enter, guests follow @eatnaya on Instagram, like the giveaway video and tag a friend in the comments. The winner will be announced October 19.
