Wow Bao, a Chicago-based Lettuce Entertain You Enterprise Inc. (LEYE) restaurant concept specializing in steamed Asian buns or “bao,” announced today the availability of its new mobile ordering application on the Apple App Store. The app allows consumers to customize, order, and pay for their meal from their iPhone® or iPod touch®. Developed by Wow Bao’s online and mobile ordering solutions partner Exit41, the Wow Bao app is the first of several new LEYE ordering apps to launch in early 2010.

“First we gave our customers the convenience of ordering online, and now with the iPhone customers have access to our menu anytime, anywhere,” says Geoff Alexander, vice president and managing partner of Wow Bao. “Not only does this application make ordering easier for our customers, Exit41 integrates directly with our POS, making it easy to fit this into our daily operations.”

Exit41’s custom-branded mobile iPhone application is the latest addition to their Enterprise Suite of ordering products for restaurants. Using a real time point of sale integration approach, the iPhone app shows current menu, prices, and taxes as well as previous orders and preferences. Key features of the iPhone app include:

·Stored account information for quick login

·GPS-enabled restaurant locator, complete with map and directions

·Streamlined menu presentation for ease of ordering and customizing of items

·Stored, secured credit card info for one-click payment

“With over 40 million iPhone users and a high consumer demand for delivery and takeout meals, mobile ordering is a tremendous opportunity for restaurants,” says Joseph Gagnon, chief executive officer of Exit41. “We expect our mobile applications to become an increasingly important way for consumers to order food from their favorite restaurants – and a significant portion of our business in 2010.”

Menu Innovations, News, Ordering