Powered by FishChoice.com, in partnership with the Monterey Bay Aquarium Seafood Watch program and Seattle Fish Co., the new Sustainable Seafood Calculator application enables businesses to self-assess and track the sustainability of their seafood.

“We partnered with FishChoice.com to create the Seafood Calculator to allow our customers to easily and accurately rate the sustainability of their seafood,” says Derek Figueroa, COO of Seattle Fish Co. “The Seafood Calculator is a valuable and straightforward tool that makes it easy for Seattle Fish Co. to deliver up-to-date information to our customers and allow them to drive real change.”

Chefs, retailers, distributors, and others register for a free account and can immediately start creating one or more lists of their seafood inventory. At any time, users can calculate sustainability where they will be directed to a dashboard with a table of their seafood inventory matched with corresponding up-to-date sustainability information. The dashboard also includes a collection of charts summarizing their seafood categories by overall sustainability and by individual sustainability categories. Additionally, users of the application receive email notifications when there are updates to the sustainability of any of their items.

Currently, more than 500 companies have tested the application and use it to track and report the sustainability of their seafood. Chefs are some of the main businesses benefiting from the application. According to Sheila Lucero, executive chef of Jax Fish House and Oyster Bar, “We are committed to our sustainability practices and being able to utilize the Seafood Calculator has been a beneficial tool to our chefs.”

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