The Happy Meal is turning 40. In response, McDonald’s is bringing back some of the all-time favorite Happy Meal toys in the limited-edition Surprise Happy Meal.

The Happy Meal has been an essential part of our menu at McDonald’s for the past 40 years. For many, the iconic red box was a treat for good grades. Countless birthdays have been celebrated with Chicken McNuggets and a special toy.

And as time has progressed, the Happy Meal has progressed, too.

For example, in the U.S. alone, the chain has added apple slices or Yoplait Go-GURT Low Fat Strawberry Yogurt to every Happy Meal. It started featuring bottled water as a beverage choice, removed soda from Happy Meal Menu boards and removed artificial preservatives from its Chicken McNuggets and hamburgers, except the pickle, which contains an artificial preservative.

McDonald’s served more than 6.4 billion fruit, vegetable, low-fat dairy and water options in Happy Meals around the globe since 2013.

In order to celebrate this extra special icon, beginning November 7 McDonald’s is introducing the Surprise Happy Meal which will contain a throwback toy from the last 40 years at participating McDonald’s around the world, while supplies last.


Marketing & Promotions, News, McDonald's