This week, Pal’s Sudden Service launched a fresh, new online customer experience on its www.palsweb.com website. The new site highlights the brand’s focus on quick service and quality content with enhanced mobile capabilities.

The previous award-winning site was a huge hit with customers, providing immersive content and extensive information about the company and its menu. The site, which launched in 2011, was on the cutting edge of what could be done at the time, taking advantage of new technologies to provide a truly unique user experience.

As web technology has continued to evolve, so has the need to streamline content for a fast, simple, and mobile-forward design targeted to customers with busy lives. Company president and CEO Thom Crosby says, “The site we launched in 2011 was a huge success for Pal’s. It gave us the ability to provide a lot of great information to our customers. However, as technology has advanced and new users have given us feedback about the site, we realized it was time to rebuild the site to provide the most positive customer experience we could.”

The main focus of the redesign was mobility. The new site makes finding a Pal’s location near you even easier through GPS. You can then use the same device to get turn-by-turn directions to the nearest Pal’s restaurant. The proliferation of smart devices and how informed current users are with mobile technology makes finding a Pal’s nearly effortless.

The new site makes it easier to explore Pal’s menu, identify food allergy information, find nutritional details, and learn more about the company.

Through the launch of this new website, Pal’s Sudden Service continues to be a thought leader in the community and the quick-service restaurant industry.

Known for its refreshing 32 oz. Big Tea, Big Pal hamburger, hot dogs, Frenchie Fries, and Cheddar Rounds, Pal’s offers items for breakfast, lunch, dinner, and even extraordinary milkshakes. Founded in 1956 by Pal Barger, the Kingsport, Tenn.-based company operates 29 units in Tennessee and Virginia.

Pal’s Sudden Service was the first restaurant chain to earn the prestigious Malcolm Baldrige National Quality Award, a U.S. Department of Commerce award for business excellence. It is also a two-time winner of Tennessee’s Quality Excellence Award.