Actor, content creator and comedian Andrew Bachelor, also known as “King Bach,” is teaming up with Panera and Pepsi to offer consumers a virtual pizza party during the most un-partied year in recent history.  Through December 20, King Bach and his friends at Panera and Pepsi will spread cheer by awarding 1,000 lucky winners a $50 Panera e-gift card towards Panera’s new Flatbread Pizza and Pepsi pairing, enabling family and friends to have their very own virtual pizza party.

The season of giving starts with a new video featuring King Bach sharing his own virtual party plans, what to wear and more via Instagram. Along with tips, he also reveals how everyone can get in on the best pizza party of the year.

“With many people celebrating the holidays differently this year, we are excited to deliver some laughter with a fun, virtual celebration in partnership with Pepsi,” says Eduardo Luz, Panera Chief Brand & Concept Officer. “Our new Flatbread Pizzas and Pepsi are a classic pairing – and delivery from Panera makes it easy to set a date and virtually gather with friends to celebrate, on us.”

For a chance to win, pizza lovers must post a virtual party selfie (fancy up top, pajamas on the bottom) to Twitter or Instagram tagging #PaneraPepsiSweepstakes, @PaneraBread and @Pepsi. From December 11 to December 20, 2020, 100 winners will be selected each day to receive a $50 Panera e-gift card.

Sweepstakes winners and pizza lovers alike can enjoy Cheese, Margherita and Chipotle Chicken & Bacon flatbread pizzas. Panera Flatbread Pizzas are crafted beginning with a foundation of crispy flatbread that is topped with delicious and clean ingredients including fresh mozzarella, fresh cilantro and basil then finished on a baking stone. Each variety represents a hearty and satisfying meal for one or a shareable plate for family and friends alongside a Pepsi.

“We’re thrilled to partner with Panera to celebrate the resilience, creativity and virtual gatherings among extended families and friends,” says Scott Finlow, PepsiCo Foodservice Chief Marketing Officer. “Plus, pizza parties are fun and Panera’s Flatbread Pizza is better with Pepsi.”

Marketing & Promotions, News, Panera Bread