The Partnership, an independent integrated marketing agency, announced today the hiring of foodservice marketing expert Ted Asbury. Asbury joins as executive vice president and will lead The Partnership’s growing Foodservice Innovation practice.
“The goal of The Partnership has remained the same for more than 28 years: become indispensable business advisers to our clients,” says David Arnold, president and founder of The Partnership. “We do this by constantly bringing innovative ideas and new energy that helps fuel the growth of our clients. Ted will help us do just that using his foodservice industry experience in both product and creative innovation.”
Asbury brings more than 15 years of foodservice marketing and creative experience to The Partnership. His industry experience includes work with brands including: McDonald’s, Chupa Chups, Huddle House, Popeyes, and Coca-Cola. Ted also served as the director of creative marketing for Arby’s Restaurant Group.
“I’m very excited about joining The Partnership,” Asbury says. “Their success and growth in the foodservice marketplace provides great opportunities to help our clients innovate in areas including menu optimization, national calendar promotions, product research and development, product concept testing, local store marketing, franchise marketing support, and promotional marketing – and that is just the beginning. It is also great to work with a team that can truly deliver the full range of integrated services necessary in today’s foodservice industry.”