Piada Italian Street Food, in partnership with the LeBron James Family Foundation, introduces Piada Gives, an opt-in donation program benefiting organizations that directly support Piada’s core causes: cancer research, education, eliminating food insecurity and social equality.

Guests who opt-in to Piada Gives via the new Piada app will automatically donate 1% of every purchase to a charity or non-profit making an impact.

“Service is at the heart of what we do at Piada, but it means so much more than providing the Guest with an exceptional experience and delicious food,” says Matt Harding, senior vice president of culinary and menu innovation at Piada. “It means supporting our Guests by building up our communities, and we can do that by supporting incredible organizations like the LeBron James Family Foundation.”

Through the end of March, all Piada Gives proceeds will go to the LeBron James Family Foundation, an organization based in James’ hometown of Akron, Ohio that provides fundamental resources, wraparound supports and programming to help children and families thrive.

“As we work to redefine what community and family looks like, we know that’s something we can’t do alone. That’s why we’re so proud to engage others in this life-changing work through Piada Gives,” says Michele Campbell, executive director of the LeBron James Family Foundation. “We see the immediate needs of so many families first-hand in our community, and we’re passionate about the opportunity to serve them and provide even more resources with the support of the Piada community.”

Over the last decade, Piada has worked with several organizations doing critical work to address a variety of important issues:

$40K donated in free kids meals last year at the start of the pandemic

$10K donated to the Trevor Project supporting crisis intervention

$31K donated to the children and families of the LeBron James Family Foundation

$25K donated to more than 20 organizations supporting Black Lives Matter

$125K donated to Pelotonia to accelerate innovative cancer research

To participate in Piada Gives, guests can download the new Piada One app for Android or iOS in any app store and select “opt-in to Piada Gives” in the app settings.