Balihoo, provider of local marketing automation technology and services to national franchise brands, announced that it will launch two major initiatives at IFA’s 50th Annual Convention on February 5 in San Antonio.

The first initiative is the integration of social media marketing vehicles into Balihoo’s local marketing automation platform. This advancement allows the local franchise marketer to seamlessly and easily integrate social media vehicles such as Twitter and Facebook into their day-to-day marketing efforts.

“This is a breakthrough that changes the face of local marketing by putting the power of social media marketing in the hands of the local marketer,” says Pete Gombert, Balihoo’s CEO. “We’re giving the local franchise marketer access to customize national-quality creative and the ability to quickly drive these communications to their customers across all media channels, now including Twitter, Facebook, and SMS text.”

Balihoo will also share its “Local Franchise Marketing Playbook” at the event, a 24-page hardcopy guide designed to help franchisors and franchisees navigate the complicated local marketing landscape with tips, tactics, and insights to build a powerful local marketing strategy.

“Our clients represent over 25,000 local marketers, which give us a unique and data-driven perspective on what works in local marketing,” says Shane Vaughan, Balihoo’s vice president of marketing. “The ‘Local Franchise Marketing Playbook’ represents the distillation of this knowledge, with clear, actionable guidance for both franchisors and their franchisees.”