Smalls Sliders, the cheeseburger slider brand taking the quick-service world by storm, announced its latest seasonal campaign dubbed ‘Smallidays,’ aimed at helping guests celebrate the ‘Smalls’ things this holiday season.
Beginning on November 13 through December 25, guests will receive a Free Combo 1 meal with the purchase of $25 in gift cards. The gift cards, which feature the brand’s iconic orange coloring, come in sleek envelopes that are the perfect stocking stuffers for Smalls Sliders lovers.
From December 12 through December 23, the brand will also join forces with other iconic Louisiana businesses to give away “smalls” gifts to fans on social media. Participating brands include Louisiana Brand Hot Sauce, CC’s Coffee House, Tony Chachere’s, and New Orleans Cool Brew.
To add to the excitement, Smalls Sliders plans to launch an interactive element to its social media giveaways by hiding a plush holiday-themed elf decked in the brand’s signature colors at popular Louisiana hotspots. The first person to correctly guess the hiding place will receive a surprise gift from the brand.
“We recognize that the Smalls Sliders essence is like capturing lightning in a bottle,” says Michael Alberici, SVP & Head of Marketing for Smalls Sliders. “The energy and excitement surrounding our brand provides us with unique opportunities to engage both Gen Z and Millennial audiences. Our marketing efforts are not only designed to build brand awareness and customer loyalty, but they are also a way for us to create unforgettable moments. The Smallidays campaign is yet another way for us to take ownership of a holiday and connect with our fans on a deeper and more impactful level.”
The Smallidays celebrations come on the heels of the brand’s inaugural Small-o-ween campaign, which featured branded shoe charms and custom Smalls Sliders swag items, another example of the brand’s commitment to harnessing customer loyalty.
Smalls Sliders opened its first restaurant in 2019 and has since grown to nine Cans throughout Louisiana, with more than 100 locations already under development. The restaurant has already garnered industry recognition, with QSR magazine featuring the brand in its “40/40 List for 2022: America’s Hottest Startup Fast Casuals” and its 2023 QSR 50 Contenders list.
