Smalls Sliders, a cheeseburger slider concept recently dubbed one of the fastest-growing quick-service brands, announced an inaugural campaign to help guests celebrate the ‘spooky’ season in style, with a chance to rep the brand and the holiday’s signature orange color.
Slidin’ thru all Smalls Sliders locations starting on October 28, the first 100 guests in line will receive exclusive shoe charms in the brand’s hallmark orange logo with the purchase of a menu item. The initiative will run daily through October 31, and guests who miss out on the daily shoe charms will instead be rewarded with a custom Small-o-ween sticker set while supplies last. The slider concept is utilizing the fall-themed campaign as a means to capture the attention of Gen Z and its emphasis on timely trends.
“Despite the Smalls Sliders brand growing at an unprecedented pace, our guest’s satisfaction remains a top priority on the local level,” says Michael Alberici, SVP & Head of Marketing for Smalls Sliders. “Gen Z makes up a substantial section of our consumer base, so rolling out limited-time offerings like new menu items or custom apparel has become a top priority in our operations. We view holidays like Halloween as a way for us to strengthen brand loyalty with our Gen Z audience, and we’re excited to continue introducing inventive offerings for all our guests to enjoy.”
Smalls Sliders plans to make Small-o-ween an annual event with a goal for the prizes and offerings to become bigger and better each year. The Small-o-ween campaign comes just a few months after the brand launched its first-ever limited-time menu offering, Summer Floats, as an additional outlet to connect with younger audiences who hold menu innovation top of mind.
Smalls Sliders opened its first restaurant in 2019 and has since grown to nine Cans throughout Louisiana, with more than 100 locations already under development. The restaurant has already garnered industry recognition, with QSR magazine featuring the brand in its “40/40 List for 2022: America’s Hottest Startup Fast Casuals” and its 2023 QSR 50 Contenders list.
