Smashburger signed a deal with Cow Town Sizzle Inc. to operate 12 restaurants in the greater Fort Worth metro area. The Cow Town Sizzle Inc. venture is a branch of SB Sizzle Inc., the franchisee group that is also opening 10 Smashburger stores in East Texas, the first of which is slated to open in Longview by the end of 2009.
“Texas is Smashburger’s largest market and a hub for burger lovers,” says Scott Crane, Smashburger’s president. “We are thrilled to continue to expand into Fort Worth through this partnership. Based on the group’s extensive fast-casual restaurant experience and our ongoing work with their highly qualified team in East Texas, Cow Town Sizzle Inc. is the ideal franchisee to introduce Smashburger’s unique concept and ‘better burger’ to the Fort Worth community.”
“We know the Texas fast-casual market inside and out, and we can’t wait to bring Smashburger to another burger loving community in the state,” says David Weaver managing partner of Cow Town Inc. “We’re certain that Smashburger will become Fort Worth’s favorite burger place in no time. We have been thoroughly impressed with Smashburger’s ongoing commitment to quality, convenience, and top-quality service. It’s been great working so closely with their passionate corporate team, and we’re looking forward to growing our partnership.”