To celebrate the highly anticipated return of Major League Soccer, Sporting KC and Goodcents will give away 16-inch subs to 270 fans – enough to span the full 120-yard length of the Children’s Mercy Park pitch from goal to goal – ahead of Sporting’s match at 7 p.m. CT on Sunday, July 12 at the MLS is Back Tournament in Florida.

The partnership kicks off today with a commercial featuring local legend Matt Besler, an Overland Park native and Sporting KC captain, who grew up eating Goodcents after his games. In the commercial, Besler reflects on his time playing youth soccer and the legacy he hopes to leave his own children.

“I’m thrilled to support Goodcents, a locally-owned company and my go-to spot for game day food growing up,” says Besler. “I’ve been getting subs there since it was called Mr. Goodcents and now we take our family.”

Fans need to download the Sporting KC – Official App by Thursday, July 9, Noon CST to learn how to claim their 16-inch Goodcents sub before Sporting plays Minnesota United live on ESPN and ESPN Deportes.

In addition, children under 12 can get a free cookie throughout the summer  by wearing Sporting gear or their own youth jersey to their local Goodcents.

“We’re so excited for the opportunity to partner with another local franchise,” says Arielle Long-Seabra. “We’re both locally-owned, committed to the Kansas City community and, given the fact that Matt grew up on our sandwiches, this felt like a natural partnership for both of us.”

Additional partnership-related events will be announced throughout the season via the Sporting KC app, online at, on Facebook at /GoodcentsSubs and on Twitter @EatGoodcents.

All details about the Fill-the-Pitch Sub Giveaway will be available on the Sporting KC app, including the following conditions. The free subs are available to the first 270 fans to claim them. The Goodcents’ Benjamin is excluded from the offer. Winners can schedule to pick up their sub at a later date. Only one free sub per guest. Must be 18 to claim the prize.

Marketing & Promotions, News, Goodcents Deli Fresh Subs