On Tuesday, March 17, Starbucks will expand Mobile Order & Pay to Seattle and the rest of the Pacific Northwest. The mobile ordering feature allows customers to place an order in advance and pick it up at their selected Starbucks location.
Mobile Order & Pay is seamlessly integrated into Starbucks mobile app and My Starbucks Rewards loyalty program. The feature, which was first tested in Portland, Washington, is expanding to customers with the Starbucks app for iPhone and will be available at approximately 650 locations in Washington, Idaho, Oregon, and Alaska. Starbucks plans to continue a national roll out throughout 2015.
Committed to enhancing the customer experience, the ease of use for both customers and partners (baristas) is expected to increase speed of service, drive incremental transactions, and increase throughput across Starbucks stores.
Store locations appear based on the GPS functionality of a customer’s iPhone. Upon first use, customers will be asked to accept location services, allowing Starbucks to identify the nearest location offering Mobile Order & Pay. If customers choose not to accept location services, they will not be able to use the Mobile Order & Pay feature but will have access to the Starbucks Mobile Menu.