Taco Bamba is expanding its breakfast strategy with earlier opening hours across its system and the launch of its first breakfast burrito.
The 16-unit taco chain announced that all locations now open daily at 8 a.m. as it looks to grow its morning business. The move is accompanied by enhancements to its all-day breakfast menu, including the debut of the Tighty Whitey breakfast burrito.
Priced at $10, the Tighty Whitey features smoked maple chipotle chicken chorizo, eggs, fries, bacon, Alabama white queso, avocado, and sweet chili sauce. The launch marks the first breakfast burrito in Taco Bamba’s history.
The chain is also introducing its “Put An Egg On It” initiative, allowing guests to add either a fried egg or migas-style eggs to any traditional taco for an additional $1.
To support the breakfast expansion, Taco Bamba is offering a free cup of Café Bustelo coffee with any purchase for a limited time.
The company is also launching a breakfast promotion for members of its Bamba Nation loyalty program. Guests who purchase a breakfast item on three separate visits during the promotion period will receive a free Tighty Whitey breakfast burrito.
Taco Bamba has served breakfast since its founding and is using the expanded hours and new menu additions to further emphasize its all-day breakfast offerings.
