TOUS les JOURS, the renowned bakery café chain offering more than 300 artisan pastries, gourmet cakes, and desserts baked in-store daily, announced a new partnership with Oatly, the world’s original and largest oatmilk company, including Oatly becoming its exclusive oatmilk partner in the U.S. and the launch of two new signature Oatly-based beverages. Starting on March 21, guests will be able to order these delicious creations at participating locations nationwide.
“We are thrilled to partner with Oatly and introduce their beloved oatmilk to our customers. By bringing Oatly’s renowned product into our stores, we’re expanding our beverage offerings and embracing a shared commitment to sustainability and innovation,” said Sue Han, Marketing Manager for TOUS les JOURS. “Our new beverages, the Shakerato and Shaken Tea Latte, are crafted with care, blending premium ingredients like vanilla syrup with the creamy goodness of Oatly oatmilk. Each sip is a testament to our dedication to providing our customers with delightful, planet-friendly options.”
As part of this partnership, guests can enjoy the Shakerato, a refreshing iced shaken espresso drink infused with vanilla syrup and topped with creamy Oatly Barista Edition Oatmilk, and the Shaken Tea Latte, a soothing blend of Assam tea, vanilla syrup, and Oatly Barista Edition, creating a velvety and satisfying beverage option.
Oatly Barista Edition is a delicious, allergen-friendly milk alternative that has the same creamy taste, frothy feel, and functionality as traditional dairy, and in general, is better for the climate compared to cow’s milk.
This partnership also demonstrates TOUS les JOURS’ commitment to catering to diverse dietary preferences and sustainability, recognizing the impact of oatmilk compared to regular dairy milk. This launch follows the success of a recent plant-based campaign, which featured the popular Multi-Grain Loaf and Olive Basil Loaf, and aims to make its menu more inclusive to all customers.