A few weeks after the launch of Tropical Smoothie Cafe’s latest app release, the Tropical Rewards App long-time fans and new users are quickly embracing the newest mobile technology features. Users say the app is a “convenient way to earn reward credit,” and “love the instant money-back reward credit at the time of download,” via comments on the Google Play Store and the App Store, the two sites where the latest Tropical Rewards App and updates are available to download.

At the heart of the Tropical Rewards App is an automatic reward credit earning feature that builds with each purchase. Guests earn $5 for every $55 they spend via the app. New users also receive an instant $5 reward credit upon downloading, and all can earn a $5 reward credit for inviting a friend to download and install the app, as well as when their referred friend spends $10 in the cafe. Thanks to leading-edge mobile payment technologies that encrypt and protect personal data, guests can link a credit or debit card for easy on-the-go payments, or place and pay for an online order ahead of time at participating locations. Other features include a store locator and the ability to track non-app purchases to earn reward credits in cafes.

“Every new item we bring to our guests, whether it’s a smoothie, food, or a technology solution has to answer our ‘Eat Better. Feel Better.’ philosophy,” says Mike Rotondo, CEO for Tropical Smoothie Cafe. “So we designed the app to make it easier than ever to eat better, and then to instantly feel better about doing so by rewarding them with each visit.”

Along with the standard app features that the company calls it’s Boosted Level, frequent and repeat guests can also earn additional rewards the more often they order from or visit Tropical Smoothie Cafe. The Energized Level adds an additional reward of a free menu item on a guest’s birthday and automatically unlocks when a guest spends at least $500 in a one-year timeframe. Supercharged users receive the benefits of both previous levels, plus one free smoothie supplement per week for spending $1,000 or more in a one-year period.

“It’s a program designed to grow with our guests,” Rotondo says. “We’ve found that once people try Tropical Smoothie Cafe, they keep coming back for more. The new app makes sure there’s always something to thank our guests for making us a part of their healthy lifestyle choices.”

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