Which Wich Superior Sandwiches introduced its new menu – dubbed “Bag to the Future” – featuring over 50 sandwich options and an array of 50+ unique toppings, offering customers the ability to create their own one-of-a-kind sandwich creation. The brand is going back to its “custom sandwich shop” roots with sandwiches ranging from top-quality deli meats to seafood, plant-based protein and vegetarian options, allowing for endless creativity and complete customization. Go ahead and add pickles to your tuna – at Which Wich, there’s no judgment!

The exciting new menu coincides with Which Wich’s 20th Anniversary on Dec. 15. Over the last two decades, the brand has consistently expanded and introduced innovative ingredients and sandwich selections, maintaining the loyalty of its existing customer base and drawing in new enthusiasts. In celebration of the 20th Anniversary, 20 randomly selected Which Wich customers who purchase in-store on Dec. 15 will win $50 gift cards. 

“We founded Which Wich on the premise that we wanted each guest to have the sandwich of their dreams. We’re a custom sandwich shop with endless sandwich possibilities, and we love to see our fans come up with something new each time they come in,” says Which Wich Founder, Jeff Sinelli. “I’m proud to see how far this company has come in the last 20 years, and I’m confident we will accomplish so much more in the next 20.”

The new Which Wich menu has already been tested in a few markets and has seen tremendous success with boosted sales, traffic, and average check. 

The brand is growing with franchisees throughout the USA and expanding its efforts internationally in the U.K., with the Master Franchisee actively seeking partners in London and the surrounding region. 

 “We’ve perfected our craft to bring Which Wich into the UK market and to set up the support system to enable national UK roll-out,” says Which Wich UK master franchisee Rami Awada. “Guests love us for our foodie vibes and franchisees love us for our self-expression and personality.”