U.S. hot customisable sandwich concept, Which Wich Superior Sandwiches, is eyeing a short-term target of 30 UK sites over the next three years as it prepares to  launch franchise roll out. The Brand, which has grown to hundreds of sites globally since  being founded in Dallas, Texas in 2003, is  renowned for its premium superior sandwiches, earning multiple awards internationally, including NRN’s Hot Concepts  Award and Fast Casual’s Most Unique and  Innovative Brand. It most recently scooped the Sammies at the British Sandwich and  Food To Go Awards. Which Wich has  established its UK presence with a debut  store in London’s West End opened in 2018,  and has since added a virtual kitchen in  Shoreditch, with further roll out sites being  planned. 

Despite the capital’s well-established  gastronomic credentials, discovering  somewhere that is open from early until late  (and keeps mouth-watering breakfast on the  menu all day), offers chef-curated or customisable toasties, as well as grab-and-go is a rare find. This is why Which  Wich is a game changer. The Brand offers  delivery, a solution to all the faff of office  catering – not to mention solving the ‘what  shall we eat tonight?’ conundrum. 

Which Wich UK master franchisee Rami  Awada says, “We’ve perfected our craft to  bring Which Wich into the UK market and to  set up the support system to enable a  national UK roll-out. Guests love us for our foodie vibes and franchisees love us for  world class training and support.” 

The food offer suits all dayparts, from breakfast muffins and pots, to customisable hot “Wiches” for lunch or dinner. The entire  range includes both chef created and customisable options, and adapts well for  walk-in, catering, and home delivery markets. 

Ranked by Forbes as #6 out of more than 3,000 food chains for ‘Best Franchises in America,’ Which Wich offers franchisees one  of the best support systems in the industry. 

One of the Brand’s key strengths is the  flexibility of the model – you can operate a  Which Wich from a 500 to over 3,000  square feet – as a fast casual store in the  high street, a cloud kitchen, a mall location,  or even a kiosk. Which Wich is also being  invited to tender for airport and rail locations  in the UK after being extremely popular in  existing travel hub locations in the US.

Which Wich has established a franchise offer  to attract both multi-site territory and  single-site operators. “We are looking to  open in key towns and cities across the  region. We would love to speak to  experienced F&B operators from within and outside of the franchise industry. If you’ve  been dreaming of starting your own  business, this could be the opportunity you’ve been waiting for. We give you full training and  support – we want franchisees that add to  our good vibes, positive energy, and solid work ethic,” says Awada.

Fast Casual, Growth, News, Sandwiches, Which Wich