U.S. hot customisable sandwich concept, Which Wich Superior Sandwiches, is eyeing a short-term target of 30 UK sites over the next three years as it prepares to launch franchise roll out. The Brand, which has grown to hundreds of sites globally since being founded in Dallas, Texas in 2003, is renowned for its premium superior sandwiches, earning multiple awards internationally, including NRN’s Hot Concepts Award and Fast Casual’s Most Unique and Innovative Brand. It most recently scooped the Sammies at the British Sandwich and Food To Go Awards. Which Wich has established its UK presence with a debut store in London’s West End opened in 2018, and has since added a virtual kitchen in Shoreditch, with further roll out sites being planned.
Despite the capital’s well-established gastronomic credentials, discovering somewhere that is open from early until late (and keeps mouth-watering breakfast on the menu all day), offers chef-curated or customisable toasties, as well as grab-and-go is a rare find. This is why Which Wich is a game changer. The Brand offers delivery, a solution to all the faff of office catering – not to mention solving the ‘what shall we eat tonight?’ conundrum.
Which Wich UK master franchisee Rami Awada says, “We’ve perfected our craft to bring Which Wich into the UK market and to set up the support system to enable a national UK roll-out. Guests love us for our foodie vibes and franchisees love us for world class training and support.”
The food offer suits all dayparts, from breakfast muffins and pots, to customisable hot “Wiches” for lunch or dinner. The entire range includes both chef created and customisable options, and adapts well for walk-in, catering, and home delivery markets.
Ranked by Forbes as #6 out of more than 3,000 food chains for ‘Best Franchises in America,’ Which Wich offers franchisees one of the best support systems in the industry.
One of the Brand’s key strengths is the flexibility of the model – you can operate a Which Wich from a 500 to over 3,000 square feet – as a fast casual store in the high street, a cloud kitchen, a mall location, or even a kiosk. Which Wich is also being invited to tender for airport and rail locations in the UK after being extremely popular in existing travel hub locations in the US.
Which Wich has established a franchise offer to attract both multi-site territory and single-site operators. “We are looking to open in key towns and cities across the region. We would love to speak to experienced F&B operators from within and outside of the franchise industry. If you’ve been dreaming of starting your own business, this could be the opportunity you’ve been waiting for. We give you full training and support – we want franchisees that add to our good vibes, positive energy, and solid work ethic,” says Awada.
