Which Wich Superior Sandwiches is providing fans of the company’s iconic Wicked even more reason to indulge in 2020 with the Wicked Wednesday campaign. Every Wednesday during the year beginning on January 15, a Regular Wicked will be just $5 for all guests.
“Tacos can have Tuesday. We’re taking Wednesday,” says Jeff Sinelli, founder, CEO and Chief Vibe Officer of Which Wich. “When I first launched Which Wich, every other place was slapping together weak, bland sandwiches and I wanted to provide our guests with something you could really feel in your hands and sink your teeth into. Now, it’s time to make Wednesdays much more wicked.”
The Wicked, one of the very first sandwiches offered by the 15-plus year old brand and one of the brand’s most popular Signature items, features turkey, ham, roast beef, pepperoni, and bacon, plus the choice of three cheeses and any additional toppings.
“More than ever, our Which Wich guests are looking for a great value and that’s what we’re giving them with the Wicked Wednesday offer,” says Cherry Hearn, president of Which Wich. “The Wicked is a mouthful but unlike other places, we’re not skimping on what’s between the bread. At just $5 it’s the perfect solution to a big lunch time craving or to grab for a fun and easy Wednesday dinner.”