Zaxby’s announced a promotional partnership with Sony Pictures for its upcoming action/adventure film “Jumanji: The Next Level.” Zaxby’s, the fast-casual fan favorite for chicken fingers, wings and salads, launched its limited-time Southwest Chipotle and Smokehouse Cheddar BBQ Fillet Sandwiches as well as a Jumanji Citrus Fizz drink on October 21 in advance of the December 13 movie release.
“We strive to give our guests exciting flavor options, and our new Southwest Chipotle and classic Smokehouse Cheddar BBQ sandwiches do just that,” says Zaxby’s Chief Marketing Officer Joel Bulger. “Teaming up with Sony Pictures on ‘Jumanji: The Next Level’ just makes sense.”
The Southwest Chipotle Fillet Sandwich is Zaxby’s latest creation and features a hand-breaded fillet, pickled jalapeños, pepper jack cheese, spicy chipotle aioli, fresh lettuce and tomato all served on a toasted potato bun. The Smokehouse Cheddar BBQ Fillet Sandwich also features a hand-breaded fillet, but is topped with onion rings, crisp bacon, cheddar cheese, savory barbeque sauce and mayonnaise on Texas toast.
These two hand-breaded, made-to-order, customizable chicken sandwich meals are fast-casual quality at quick-service pace and pricing. Customers looking for a movie-themed drink may try the custom limited-time Coca-Cola Freestyle Jumanji Citrus Fizz, also available in Lite. Made with Minute Maid Orange and Seagram’s Ginger Ale, the beverage has a sparkling, citrusy orange taste that pairs with either of the new sandwiches.
Guests are invited to enjoy the drink in a 42-ounce “Jumanji: The Next Level”-themed commemorative cup.
“Zaxby’s broad audience base aligns perfectly with the all-audience appeal of ‘Jumanji: The Next Level,’ but more importantly, they strive for great creative execution and have done it again with the spots they created in collaboration with our film,” says Jeffrey Godsick, executive vice president of Brand Management and Global Partnerships for Sony Pictures Motion Picture Group. “The TV spots are clever and funny.”
Zaxby’s “Jumanji: The Next Level”-themed food items are available until December 29 at participating locations while supplies last.