January is National Soup Month, and to celebrate, Zoup! Eatery, is delivering 100 Zoup! Rescue Care Packages across the United States and Ontario, Canada.
Each Rescue Care Package contains a bowl of delicious, filling soup, a big hunk of bread and a beverage and can be picked up or delivered by Zoup! to a deserving party who has been nominated by a friend or loved one. To nominate someone to receive a Rescue Care Package, visit any Zoup! restaurant to submit an entry or visit zoup.com/rescue. Nominations are reviewed daily and deliveries are made as often as normal business will allow.
The promotion is intended to celebrate the healing power of soup, and the “comfort and warmth it brings,” says Zoup! Eatery founder and CEO Eric Ersher. “If you know someone who’s under the weather, recovering from illness or is going through a rough time, our Rescue Care Packages can really brighten their day.”
To help spread the word and bring “Good, Really Good” soup to people in need, Zoup! Eatery is teaming up with high-profile parties. The company is coordinating rescues with the NBA’s Detroit Pistons and providing lunches to the hard-working staff of local food banks in 10 cities including Cleveland Foodbank, Inc., Food Bank of the Rockies – Western Slope, Feeding America West Michigan Food Bank, Food Bank of Delaware and Greater Pittsburgh Community Food Bank.
The effort is part of the Zoup! to the Rescue program, which began in 2011 as a way to demonstrate Zoup! Eatery’s commitment to giving back to the community. “The Zoup! to the Rescue program has been a huge success, due to Zoup! Eatery locations being locally owned,” says Christina Trecapelli, director of franchise marketing. “Our franchise owners have a sincere desire to help in the communities where they live and connect with guests on another level.”
Zoup! Eatery features a wide variety of “Good, Really Good” soups, including options that are hearty and healthy. Favorites include Chicken Potpie and Lobster Bisque, but guests are encouraged to find the soup that’s perfect for them by sampling before they order.