Walking through the grocery aisle filled with box after box of flavorless, ho hum chicken broth, a 20-plus year veteran from the soup business decided it was time to up the ante when it came to the quality of chicken broth on the market. Driven and inspired to break the boundaries of taste on retail shelves and develop a broth that in his words “was good enough to drink,” founder & CEO Eric Ersher and his team created Zoup! Chicken Broth.

Prepared in kettles using restaurant-quality cooking methods and standards, this traditional, super-premium broth is made in small batches using the freshest and finest ingredients. Bursting with comforting chicken flavor that tastes homemade, Zoup! Chicken Broth is the perfect base for hearty chicken soups and can be used in casseroles, rice or grain dishes, and other recipes that call for chicken broth. It is also low in calories, paleo-friendly / zero carbs, and completely free of hormones, gluten, GMO’s, fat, trans fat and saturated fat.

“The world didn’t need another chicken broth,” shared Ersher. “What it needed was one that tasted better. We’ve been refining this broth recipe for over 18 years, shortly after getting into the soup business. Zoup!’s clean ingredient deck, exceptional quality, and complex yet balanced flavor, make it unlike anything else you’ll find on shelves. It’s the broth you’d make yourself if you had the time.”

Available in original and low sodium varieties at natural and mainstream markets across the country, Zoup! Chicken Broth is sold in 31 fl oz glass jars to showcase the broth’s delicious golden color. The SRP is $6.95 per jar.

Zoup! got its start in the soup business as a fast-casual franchise chain of restaurants. The family-friendly locations serve award-winning soups year-round at nearly 100 locations across the U.S. and Canada. Interested in leveraging their industry experience and bringing restaurant quality taste to the retail market, partners Eric Ersher and the Zoup! team set out to create a super-premium broth lineup that was good enough to drink. Made with clean ingredients and featuring homemade taste, Zoup! Good, Really Good™ Broth is currently available at 4,000 retail locations nationwide, including HEB, Weis, Raley’s, Albertsons, The Fresh Market, Giant, Kroger, Rouse’s, Gelson’s, Central Market, Giant Eagle, Fresh Thyme, Safeway and online.

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