Introducing an All-New Drive-Thru Study
We’ve been publishing the QSR® Drive-Thru Study now for 22 years, holding quick-service chains accountable by reporting on their performance in speed of service, order accuracy, and other important metrics critical to drive-thru success. But with much of the industry maximizing their drive-thru performance—and with the broader push toward revolutionary off-premises tools, particularly during the pandemic—it was clear that the Drive-Thru Study needed a refresh.
That’s why, this year, we’ve partnered with Darren Tristano and his firm FoodserviceResults to explore consumer sentiment toward the drive thru and other off-premises experiences. In the following pages, you’ll find a treasure trove of data exploring everything from which daypart guests prefer to order via drive thru, which technologies they’d like to see implemented in the outdoor lane, and how they’re using devices to engage with brands during the pandemic. And yes, you’ll even find out which brand is best satisfying consumers during this crisis—though something tells me you might already have guessed No. 1.