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DMA2016 Population2021 Population ProjectedProjected Population Percent ChangeTotal Restaurants Open*QSRs open*Total Restaurants per 100,000 population*QSRs per 100,000 Population*Forecasted QSR Traffic Growth 2016–2021DISPLAY_LABEL_PLACEHOLDER
Minot-Bismarck-Dickinson, ND428,638521,21421.6%745368173.8170.6024%34
Monroe, LA-El Dorado, AR528,968535,6211.3%751429141.9780.098%30
Binghamton, NY399,512394,222-1.3%703333175.9684.473%23
Sioux Falls-Mitchell, SD679,923726,2256.8%1,181629173.7086.6113%23
Greenville-New Bern-Washington, NC881,092927,7555.3%1,458823165.4888.7113%22
La Crosse-Eau Claire, WI551,715563,2032.1%1,038490188.1487.008%22
Duluth, MN-Superior, WI450,425458,3561.8%769353170.7377.01-2%22
Augusta, GA776,408803,5033.5%1,219651157.0181.023%21
Ft. Myers-Naples, FL1,305,2241,397,6997.1%2,5321,238193.9988.5713%21
Columbia-Jefferson City, MO531,068544,0292.4%875453164.7683.273%20
Baton Rouge, LA973,7331,007,7443.5%1,581887162.3688.027%19
Harlingen-Weslaco-Brownsville-McAllen, TX1,325,9111,379,1954.0%2,1401,180161.4085.564%18
Cedar Rapids-Waterloo-Dubuque, IA952,737977,5212.6%1,583852166.1587.164%17
Columbia, SC1,134,5081,193,5495.2%1,9601,036172.7686.806%17
Idaho Falls-Pocatello, ID383,801403,5315.1%681362177.4489.718%16

*As of March 31, 2016

METHODOLOGY: Market size is based on population, wherein each size designation makes up roughly a third of the total U.S. population. The Score is a proprietary metric from The NPD Group that is the measure of market opportunity. It takes into account the quick-service restaurant density in a market, as well as the difference between traffic and population growth. A high score could be driven by a large difference between population and traffic growth and/or a low quick-service restaurant density.

About The NPD Group

The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit and Follow us on Twitter: @npdgroup.