Zaxby’s announced its expansion into the Dallas metro area with the acquisition of three new territories by the SIGWELL GROUP. The group, formed by part owner Jade Sigler, her brother Derald Powell, two siblings, and their mom, is set to bring Zaxby’s to the growing Dallas market.

“We’re excited to make a significant impact in the city we call home,” said Derald Powell. “It’s not just about getting to the table but coming in strong with a brand that has proven successful in other markets. Dallas is ripe for Zaxby’s, and we’re ready to forge new territory here. This venture is more than an investment for us; it’s a family commitment.”

The family’s decision to partner with Zaxby’s was largely influenced by Jade’s deep-seated appreciation for the brand, nurtured during her college years at Spelman in Atlanta.

“My love for Zaxby’s started back in college,” Jade remarks. “So, when our family decided to invest in a franchise, I immediately suggested Zaxby’s. We found that their appeal goes beyond just their delicious food; it’s about the genuine, authentic culture they’ve fostered, blending professionalism with fun.”

The SIGWELL GROUP plans to open its first Zaxby’s location by the end of 2024, with a focus on building a family business that contributes to generational wealth. The siblings have a diverse entrepreneurial background, including learning centers, and real estate property rentals. However, partnering with Zaxby’s marks their first foray into the food franchise industry, chosen for its alignment with their personal and professional values.

Derald, Jade, and their family utilized the recent incentive program offered by Zaxby’s to expand into the Dallas market. This is part of Zaxby’s aggressive development plan, which includes Select Market Incentives (SMI) offering significant benefits for new franchisees, such as reduced royalty rates and a full refund of the $35,000 license fee upon store opening.

“This expansion is a testament to Zaxby’s growth and our commitment to providing more opportunities for prospective franchise owners across the country,” says Bert Lane, Zaxby’s Vice President of Development. “We’re thrilled to have the SIGWELL GROUP join our family and help grow Zaxby’s in the greater Dallas metro.”

The Dallas expansion reflects Zaxby’s continued growth trajectory, aiming to reach more than 950 locations nationwide. The brand, long a staple in the Southeast, is extending its footprint and offering new franchise opportunities throughout the country.

For the SIGWELL GROUP, working together as a family has been a cornerstone of their success. Inspired by their mother’s entrepreneurial spirit and their father’s motivational pep talks, the siblings view business as an integral part of their family identity.

“Business discussions are a part of our family gatherings; it’s just part of who we are,” says Powell. “Despite any challenges, we know we’re stronger together as a family, and we are committed to the long-term vision of working as a unit for the greater good.”

With the SIGWELL GROUP at the helm, the new Zaxby’s franchises in Dallas are poised for success, bringing together family values, strong community ties, and a proven business model.