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DISPLAY_LABEL_PLACEHOLDERDISPLAY_LABEL_PLACEHOLDERDMA Population Rank, 2018DMA Population Rank, 2023DISPLAY_LABEL_PLACEHOLDERDISPLAY_LABEL_PLACEHOLDERQSRs Per 100,000 Population as of March 31Forecasted QSR Traffic Growth 2018-2023DISPLAY_LABEL_PLACEHOLDERDISPLAY_LABEL_PLACEHOLDERDISPLAY_LABEL_PLACEHOLDERDISPLAY_LABEL_PLACEHOLDERDISPLAY_LABEL_PLACEHOLDERDISPLAY_LABEL_PLACEHOLDERDISPLAY_LABEL_PLACEHOLDER
Ft. Myers-Naples, FL2060541,2743491.617%391,390,927351,566,8753613%40
Tampa-St. Petersburg-Sarasota, FL2113134,5123992.416%384,883,614405,389,4574010%39
West Palm Beach-Ft. Pierce, FL1440392,0673896.212%332,149,273382,332,324389%38
Ft. Smith, AR14969194630107.120%40882,93929946,307307%37
Idaho Falls-Pocatello, ID211521443751295.016%37394,64810422,237157%36
Yakima-Pasco-Richland-Kennewick, WA201091057032694.813%34741,25027787,126276%35
Miami-Ft. Lauderdale, FL1815144,7194098.314%364,800,970395,046,819395%34
Harlingen-Weslaco-Brownsville-McAllen, TX2763581,1563383.99%271,377,874341,447,823345%33
Fargo-Valley City, ND161211206152095.58%23643,72521667,411224%32
Yuma-El Centro, AZ32153148283571.92%7393,6259408,512134%31
Lexington, KY1565641,34035102.412%321,309,069331,343,760333%30
Sioux Falls-Mitchell, SD171151146492292.15%20704,86925728,704253%29
Huntsville-Decatur-Florence, AL17807910193198.19%261,038,577311,060,724312%28
Augusta, GA141141126862595.64%18717,91226734,874262%27
Rochester-Mason City-Austin, MN21156155331787.54%14378,1177387,34882%26
Green Bay-Appleton, WI1571711,0623293.02%111,141,340321,151,494321%25
South Bend-Elkhart, IN16959690929101.110%28898,86830906,389291%24
Lafayette, LA1611912166123101.911%30648,39122655,452211%23
La Crosse-Eau Claire, WI151281285331993.52%10569,92019577,568191%22
Springfield-Holyoke, MA1711611673927105.614%35699,83724701,713240%21
Columbus-Tupelo-West Point, MS131321354851898.54%17492,51618490,963180%20
Memphis, TN124951191137104.78%241,825,123371,811,29437-1%19
Burlington-Plattsburgh, VT-NY19971008302898.99%25838,83028829,35328-1%18
Macon, GA151181196682499.15%21674,28523670,18923-1%17
Wausau-Rhinelander, WI161421434151594.82%9437,78516434,69216-1%16
Duluth-Superior, MN-WI221461463571084.9-1%4420,50814415,81714-1%15
Joplin-Pittsburgh, MO-KS1314915343116107.011%29402,63812399,50610-1%14
Terre Haute, IN20155156356993.75%19379,8938374,4067-1%13
Buffalo, NY2054551,5403696.87%221,591,288361,566,42935-2%12
Montgomery, AL1312412661921100.23%13617,75920608,07820-2%11
Monroe-El Dorado, LA-AR191341384441793.23%12476,47017466,62017-2%10
Albany, GA141481524011398.02%8409,23613400,39611-2%9
Utica, NY20168170245491.52%6267,6854263,0384-2%8
Erie, PA231501543631191.14%16398,28511387,3509-3%7
Quincy-Hannibal-Keokuk, IL-MO-IA22173174218184.6-3%1257,5703248,7153-3%6
Elmira, NY29177179224293.512%31239,4631231,7012-3%5
Binghamton, NY15158161320693.3-3%2342,8266330,6896-4%4
Minot-Bismarck-Dickinson, ND141441514051495.9-3%3422,20615401,24012-5%3
Bluefield-Beckley-Oak Hill, WV131601633528105.74%15333,1635313,6245-6%2
Watertown, NY25174180228391.41%5249,4572229,2641-8%1

METHODOLOGY: The Growth 40 uses historical information from NPD’s CREST reports, which track consumer usage at foodservice outlets, as well as a population forecast from California-based Applied Geographic Solutions (AGS) to produce the QSR Traffic Growth Forecast statistic. The Score is a proprietary metric that is a measure of market opportunity. It takes into account the quick-service restaurant density in a market, as well as the difference between the traffic growth and population growth. A high score could be driven by a large difference between population and traffic growth and/or a low quick-service restaurant density..

About The NPD Group

The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.