There’s something special about coming home for the holidays: familiar traditions, unexpected reunions, and a little seasonal magic. This year, SONIC is bringing that feeling to life with “’Tis the Season to SONIC,” a new holiday campaign starring actor and holiday movie favorite, Chad Michael Murray.
Inspired by the small-town charm of classic holiday movies and SONIC’s own presence in communities across the country, Murray takes on a lineup of familiar hometown characters, from Christmas tree farmer to local baker, all centered around SONIC and the new Santa Slush Float.
“I’ve played my fair share of hometown heroes over the years, so stepping into a few more for SONIC felt right at home,” said Chad Michael Murray. “It has all the ingredients of a great holiday story: charming small-town traditions, plenty of holiday spirit and, of course, a Santa Slush Float. I can’t think of a sweeter way to celebrate the season and make a few new holiday memories along the way.”
That feeling of coming home for the holidays is at the heart of “’Tis the Season to SONIC,” celebrating the familiar traditions and hometown moments that make the season special. It’s a celebration of the little moments that bring people together and make the holidays feel like home.
“SONIC has always been more than a place to grab a meal or a drink, it’s a familiar hometown spot where people come together to have a fun break in their day,” said Ryan Dickerson, Chief Marketing Officer at SONIC. “With ‘Tis the Season to SONIC,’ we’re celebrating everything people love about coming home for the holidays. Chad brings the perfect mix of nostalgia, charm and humor to the story, while the Santa Slush Float gives everyone a new reason to make SONIC part of the season.”
Taking center stage this season is the Santa Slush Float, a festive new treat that brings together merry cherry and sweet vanilla flavors in an icy Slush, layered with creamy vanilla soft serve and topped with a cherry. Served in a Santa-themed cup, this limited-time treat delivers a little holiday cheer with every sip, whether guests are celebrating with friends or adding a sweet stop to their seasonal outings.
The Santa Slush Float is part of the new SONIC winter menu, featuring the Smoked Gouda and Bacon SONIC Smasher, the $7 Big Deal Meal, the Merry Berry Fizz made with Sprite or Sprite Zero and the Holiday Creamy Vanilla made with Coca-Cola or Coca-Cola Zero.*
*The SONIC winter menu is available at participating U.S. locations while supplies last.
