Auntie Anne’s and Cinnabon announced a deal with franchise group Fresh Dining Concepts to bring 10 co-branded Auntie Anne’s and Cinnabon locations to the five New York City boroughs over the next four years. The agreement between Fresh Dining Concepts and Auntie Anne’s and Cinnabon will help the brands accelerate ongoing efforts to become more […]

Auntie Anne’s, the world’s largest hand rolled soft pretzel franchise and part of the Focus Brands’ family of brands, announced a franchise agreement to open 27 locations in Taiwan. IndulgeEAT LTD – a subsidiary of one of the largest sports fashion retailers in Taiwan – has signed an agreement to drive Auntie Anne’s Taiwan expansion […]

Auntie Anne’s announced Tuesday the launch of contactless mobile ordering in the Pretzel Perks app, along with the creation of their “Recline-To-Dine” Chair that actually orders pretzels with just the pull of a lever. A chair that orders pretzels for contactless delivery? Yep, it now exists. Auntie Anne’s teamed up with innovation experts to develop […]

Boathouse Capital, a Philadelphia-based private equity firm, announced that it has partnered with Green Shoot Partners to acquire Fresh Dining Concepts. Headquartered in Coral Gables, Florida, Fresh Dining Concepts is the third largest Auntie Anne’s franchisee and operates over 50 in-line stores, baking kiosks and satellite retail units along the East Coast from New York […]

This fall, Auntie Anne’s invites fans to upgrade their fall festivities with an Oktoberfest classic—pretzels to pair with their favorite beer. In the spirit of the German festival, the world’s largest hand-rolled soft pretzel franchise is offering a limited-time, online exclusive ‘Prost Package’ catering bundle, complete with a variety of your favorite Auntie Anne’s pretzels […]

This National Lemonade Day, fans that enjoy a refreshing cup of Auntie Anne’s lemonade will support an even sweeter cause. On Monday, August 20, Auntie Anne’s will continue its efforts in the fight against childhood cancer by pledging to donate up to $10,000 to the Alex’s Lemonade Stand Foundation—$1 for every cup of Auntie Anne’s […]

Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, announced the appointment of Marcel Nahm as Vice President, Marketing. A food industry veteran, Marcel will serve as the lead marketing strategist for Auntie Anne’s and its more than 1,200 domestic locations. “We’re thrilled to welcome Marcel to the Auntie Anne’s family,” says Heather Neary, president […]

Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, is partnering for the seventh year with Alex’s Lemonade Stand Foundation (ALSF) to fund childhood cancer research. Since establishing a partnership with ALSF in September 2011, Auntie Anne’s has raised more than $3.7 million to help fund life-saving research, resulting in more than 74,000 cancer research […]