Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, is partnering for the seventh year with Alex’s Lemonade Stand Foundation (ALSF) to fund childhood cancer research. Since establishing a partnership with ALSF in September 2011, Auntie Anne’s has raised more than $3.7 million to help fund life-saving research, resulting in more than 74,000 cancer research hours.
From to Monday through August 12, pretzel lovers can give the gift of hope by purchasing a pretzel ribbon for $1. One hundred percent of the proceeds from the pretzel ribbons will be donated to ALSF. As a token of appreciation, guests who purchase a pretzel ribbon will receive a coupon for $1 off their next Auntie Anne’s purchase.
Auntie Anne’s is also supporting ALSF through its “For the Love of Pretzels” Collection, a bold, graphic design-inspired line of clothing and accessories. All profits from collection sales are donated to ALSF. Since launching on National Pretzel Day – April 26th – the collection has raised more than $1,600. For a chance to win “For the Love of Pretzels” Collection swag, and even free pretzels for a year, fans can text PRETZEL” to 26739. Terms and conditions can be viewed here.
“Caring for others has been a core value of Auntie Anne’s since ‘Auntie’ Anne Beiler’s first farmers market stand in 1988,” says Heather Neary, president of Auntie Anne’s. “As Auntie Anne’s turns 30 this year, it’s important that we continue to remain true to our foundational principles. We’re honored to support Alex’s Lemonade Stand Foundation and their fight to end childhood cancer.”
“Auntie Anne’s has been an extremely generous partner over the last seven years. From in-store fundraisers to the ‘For the Love of Pretzels’ Collection, they have always found creative ways to raise money and awareness. We are grateful for this partnership and looking forward to what is sure to be another successful campaign with Auntie Anne’s,” says Liz and Jay Scott, Co-Executive Directors of Alex’s Lemonade Stand Foundation.
Auntie Anne’s and ALSF share a similar history. Both started as single stands in southeastern Pennsylvania, and against impossibly long odds, grew to become international ventures with millions of dedicated supporters. Working together, they hope to raise more than $550,000 this summer to fight childhood cancer.
