Rubio’s Restaurants is bringing back its Chimichurri Tacos with added variety and flavor, now available with Wild Alaska Coho Salmon, all natural steak, and all natural chicken. The Coastal Grill chain is also expanding its craveable burrito line with Rubio’s new Chipotle Chicken Ranch Burrito. The new dishes will be available beginning April 4 for […]

Rubio’s Restaurants, the brand known for its coastal cuisine and popularizing the fish taco, is adding Wild Argentinian Red Shrimp to its award-winning seafood menu. The grilled shrimp will be available in a new Two Taco Plate and Bowl beginning January 3. Sourced in South America off the coast of Argentina, the Wild Argentinian Red […]

Rubio’s Restaurants, the brand known for its uniquely delicious coastal cuisine and popularizing the fish taco, has announced the addition of sustainable Wild Alaskan Halibut to its sizable selection of coastal cuisine. Rubio’s is the first fast casual restaurant chain of its size to offer this premium fish. Starting Wednesday, August 2, guests are invited […]

Rubio’s Restaurants, the brand known for its uniquely delicious coastal cuisine and popularizing the fish taco, has announced the addition of wild grouper to its sizable selection of coastal cuisine. Starting May 17, guests are invited to try the Wild Grouper with Mango Salsa Two Taco Plate and Burrito in restaurants throughout Florida for a […]

Rubio’s Restaurants announced that it has completed the acquisition of eight restaurant locations in Florida previously operated as Lime Fresh Mexican Grills. Rubio’s will soon begin construction to convert these to new Rubio’s Coastal Grill restaurants, marking the California-based company’s first expansion to the East Coast. As announced last fall, Rubio’s agreed to acquire the select Florida […]

For a number of American consumers, fish is the word during the six-week period between Ash Wednesday and Easter Sunday. Brands specializing in seafood see an uptick in sales while chains ranging from the burger and sandwich to chicken and ethnic categories add a special fish or shrimp item to the menu lineup. Some consumers […]

Rubio's Restaurants, the brand known for its uniquely delicious coastal cuisine and popularizing the fish taco, is adding to its selection of sustainable grilled seafood with the introduction of the Smoky Oaxacan Shrimp Two Taco Plate and Burrito. Created and developed by cofounder Ralph Rubio and the Rubio’s culinary team, the dishes feature bold new […]

Rubio’s Restaurants announced its plan to serve only all-natural chicken raised without antibiotics and all natural bacon with no nitrates or nitrites added, except those naturally occurring in natural ingredients, in entrées across the Rubio’s menu beginning in the spring. This new set of actions is part of Rubio’s ongoing “Made With a Mission” commitment: […]

Rubio’s Restaurants has announced that it has entered into an agreement with Ruby Tuesday to acquire eight restaurant locations in Florida currently operated as Lime Fresh Mexican Grills. Following closing of the transaction, Rubio’s will convert these to new Rubio’s Coastal Grill restaurants, marking the California-based company’s first expansion to the East Coast. Ranked as […]

Jersey Mike’s is homing in on the neighborhood—technically, all of the neighborhoods—that it serves. The New Jersey–based sub shop has teamed up Local ID to boost its local-store marketing (LSM) efforts. Other quick serves like Pinkberry, Rubio’s Coastal Mexican Grill, and Pizza Studio have also engaged Local ID’s services for the same purpose. For large […]

As part of its continued efforts to provide guests with flavorful seafood options, Rubio’s Restaurants has announced the addition of sea bass to its sizeable selection of coastal cuisine. Starting on August 26, long-time guests and newcomers alike are invited to try the Cilantro Lime Sea Bass Two Taco Plate or Bowl for a limited […]

Rubio’s Restaurants, the brand known for coastal cuisine and its fish taco, is continuing its culinary evolution by going tropical with the addition of its sustainable Tropical Shrimp burrito and Two Taco Plate. These new menu items are inspired by the flavors of the Yucatan region of Mexico and represent Rubio’s dedication to being a […]

Rubios Restaurant is adding new options to its menu, just in time for summer. The new additions include the California Bowl and custom salad offerings that allow guests to choose their protein – seafood or grilled chicken – on any salad or bowl. The menu expansions are representative of Rubio’s continued commitment to providing guests […]