Rubio’s Restaurants, the brand known for coastal cuisine and its fish taco, is continuing its culinary evolution by going tropical with the addition of its sustainable Tropical Shrimp burrito and Two Taco Plate. These new menu items are inspired by the flavors of the Yucatan region of Mexico and represent Rubio’s dedication to being a […]

Rubios Restaurant is adding new options to its menu, just in time for summer. The new additions include the California Bowl and custom salad offerings that allow guests to choose their protein – seafood or grilled chicken – on any salad or bowl. The menu expansions are representative of Rubio’s continued commitment to providing guests […]

Fast casual continues to be the hottest segment of the restaurant industry, so there’s no surprise that it’s drawing plenty of attention during the National Restaurant Association’s annual Restaurant, Hotel-Motel Show. The four-day annual event kicked off today at Chicago’s McCormick Place, and a look at the fast-casual business through the eyes of a trio […]

Rubio’s Restaurants, the brand known for its seafood entrees, is welcoming new chef-crafted Enchilada Plates to its menu. Created by Rubio’s cofounder, Ralph Rubio, and Rubio’s team of chefs, the product line includes sustainable Pan-Seared Shrimp Enchiladas with verde sauce, Grilled Chicken Enchiladas with fire-roasted sauce, and Enchiladas Especial featuring a combination of one pan-seared […]

San Diego-based chain Rubio’s launched an extension to its current ad campaign, “To The Ocean,” with a centerpiece television commercial entitled “Through The Language.” The first phase of the campaign launched in late August and was an ode to the ocean celebrating Rubio’s dedication to supporting ocean health. The current executions link the ocean with […]

Rubio's Restaurants, known for its fish taco, is celebrating the return of its fan favorite, Langostino Lobster Taco and Burrito, for a limited time. Rubio’s is giving the seasonal classic an update with the addition of its new citrus rice. Created and developed by Ralph Rubio and the Rubio’s culinary team, the citrus rice features […]

Rubio’s, a brand known for popularizing the fish taco, is introducing The Coastal Trio, a taco flight of three sustainable options including The Original Fish Taco, The Grilled or Blackened Tilapia Taco, and The Salsa Verde Shrimp Taco. In addition to The Coastal Trio, Rubio’s will be featuring its new Sangria at most locations and […]

As part of its continued efforts to offer guests high-quality coastal cuisine, Rubio’s Restaurants is introducing three new chef-crafted sustainable seafood items to its menu for a limited time. Today, Rubio’s fans and friends are invited to stop in and try the new Grilled Chimichurri Salmon burrito, taco, and salad. Created by Ralph Rubio and […]

The restaurant brand known for fish tacos, seafood dishes, and a devotion to the ocean is ringing in 2013 by spotlighting four menu options fresh from the grill. The recipes, developed and created by Ralph Rubio and the Rubio’s culinary team, include the grilled sustainable Atlantic Salmon taco and burrito and the Pacific Mahi Mahi […]

Rubio’s Fresh Mexican Grill is set to open on March 25 in San Mateo, California, and this location boasts a beach-like, water-centric atmosphere.

Flavors are sirloin steak, garlic herb shrimp, Portobello mushrooms & poblano peppers, and grilled chicken.

Rubio’s
Restaurants, Inc. today announced the signing of a
new franchise agreement and its 2006 development plans.

Rubio’s Restaurants, Inc. announces that Sheri Miksa has resigned her position as president, chief executive officer and director of the company.

Carlsbad-based Rubio’s® Restaurants, Inc. announced it has named Lawrence Rusinko vice president of marketing. Rusinko will report to Sheri Miksa, president and chief executive officer of the company.

Rubio’s Fresh Mexican Grill is taking it to the streets and turning up the heat with a new, fully integrated marketing campaign that will launch this week in Southern California markets.

Dubbed a “mini e-magazine,” Rubio’s Beach Club Bulletin is part of a multilevel e-marketing program intended to strengthen Rubio’s ties to its tech-savvy customers.

Rubio’s announced that revenues for the fourth quarter and year ended December 26, 2004, rose 7.1% (to $32.7 million) and 9.9% (to $137.4 million), respectively.

The new HealthMex combo offers guests a low-fat burrito meal alternative.

Tongue in cheek (we hope), Rubio’s refers to itself as “the creator of the Affordable Fast Casual Fresh Mexican Grill segment” of the restaurant industry.

The Cabo Coconut Shrimp Taco is made with coconut battered shrimp, shredded cabbage, hand-made salsa fresca, and a pineapple mango glaze, all folded into a grilled corn tortilla.

Is it the value menu, quick-casual style?
Rubio’s Fresh Mexican Grill has announced the introduction of its new Fresh & Affordable Menu.