The addition of portal windows allows guests to peer further into the back of the kitchen, and an interactive tabletop game keeps the doughnut-inspired experience going as guests eat. A 40-foot high “Hot Now” sign illuminates outside and inside to alert guests the doughnuts are hot and ready whether they’re driving by or already waiting in line.
“We're getting better at it every year,” Skena says. “It's a treat, an occasional treat for kids [and families], so you don't get this kind of thing every day. When they come in you want to make sure they're having a great time. If we can bring that experience to everyone we will.”
The introduction of customizable doughnuts on the menu lets customers choose from five different glazes, 10 toppings, and five drizzle flavors.
Guests have a front-row seat to watch as employees hand-glaze their creations, which adds another level to the experience. It plays into the realm of imagination people crave when they dine at Krispy Kreme, Skena says.
“You see [customization] in other segments of the industry so there’s a clear desire for it. Why shouldn't we be able to do that?” Skena says. “It's fun for everyone. [All of the elements] just help generations connect over an experience.”