But the loyal customers that attracted Wilde to the brand in the first place need not worry—he says throughout all these changes, the leadership team at Togo’s is focused on staying true to the sandwich.
That means store favorites like the pastrami and roast beef sandwiches won’t change. There will still be fresh-baked bread, fresh meats, and plentiful portions, just as there always has been.
Wilde says the challenges facing Togo’s are like those facing any other brand—largely economical—but that Togo’s is hoping to continue to select high quality operators with which to partner for its new locations.
“In franchise development, people are often fixated on the numbers game. But what I think is more important is making sure your first priority is bringing on the right partners as new franchisees,” he says. “I definitely have more of a focus on brand stability. With Togo’s being around for as long as it has been, I want to see it successful for the next 40 years.”